Public Relations
DPR Group develops media strategies, pitches editors, distributes press releases, supports thought leadership, provides media training, and pursues coverage across technology, business, trade, broadcast, and podcast outlets.
DPR Group helps technology and business innovators build credibility, increase brand awareness, and support growth through integrated public relations, content, and marketing services. From media relations and product launches to analyst engagement and thought leadership, our experienced team translates complex ideas into compelling communications that reach target audiences across the United States and broader markets.
Integrated public relations and marketing services help technology companies clarify their message, build credibility, and reach important audiences.
DPR Group develops media strategies, pitches editors, distributes press releases, supports thought leadership, provides media training, and pursues coverage across technology, business, trade, broadcast, and podcast outlets.
Persuasive bylined articles, press releases, case studies, blogs, white papers, tip sheets, brochures, product sheets, and website content explain complex offerings and support visibility and lead generation.
Launch support coordinates messaging, analyst and influencer briefings, press materials, editor interviews, visual assets, virtual press tours, and coverage follow-up to give new products a stronger market introduction.
DPR Group identifies relevant B2B industry analysts, arranges briefings, prepares presentations, and conducts executive practice sessions to strengthen market credibility with influential decision-makers.
Strategic communications help executives communicate effectively with customers, employees, strategic partners, and other stakeholders while aligning messages with broader business objectives.
Competitive research, product messaging, naming, branding, and industry surveys help companies clarify their value proposition and differentiate communications for customer-relevant impact.
Technology companies need communications that make sophisticated products and business value easy to understand. DPR Group combines high-tech industry expertise with media relations, content development, analyst engagement, and marketing strategy to help clients build credibility, raise awareness, generate qualified interest, and position executives as thought leaders across the United States and international markets.
DPR Group has helped technology and business companies strengthen positioning, visibility, credibility, and growth opportunities.
A specialized agency brings strategic focus to every technology communications challenge.
Deep experience across software, manufacturing, logistics, healthcare technology, clean technology, and emerging technologies.
PR, content, communications, and marketing programs work together to support consistent brand growth.
The agency has helped more than 50 companies position themselves for profitable mergers or buyouts.
Established partnerships and client relationships extend across North America and Europe.
Experienced PR and marketing leaders guide technology communications strategy.
Founder & CEO
Dan Demaree is the Founder and CEO of DPR Group, having established the company in 1998 to provide world-class public relations and marketing support to technology providers, manufacturers, and professional services companies. With over two decades of experience, Dan leads the agency's strategic direction, specializing in serving B2B software developers, supply chain and logistics companies, manufacturers, healthcare technology companies, clean technology companies, government contractors, and emerging technology companies. He holds a bachelor's degree from Winthrop College and a master's degree in technical and scientific communications from Miami University of Ohio. Dan is deeply committed to helping technology and business innovators build credibility, raise brand awareness, and achieve sustainable growth through integrated public relations and marketing strategies tailored to each client's unique goals.
Senior Marketing Consultant & Advisor
Jane Biddle serves as Senior Marketing Consultant and Advisor at DPR Group, bringing extensive experience as a chief marketing officer, industry analyst, and market strategist. She specializes in market strategy, product management, messaging, commercial planning, supply chain, manufacturing, international trade, and emerging technologies. Jane's broad expertise allows her to provide strategic guidance to DPR Group's diverse client base, helping technology and business companies refine their positioning and communications approach. Her deep understanding of complex industries, combined with her strategic insight, makes her an invaluable advisor to clients seeking to strengthen their market presence. Jane is dedicated to helping companies translate complex business and technical concepts into clear, compelling messaging that resonates with target audiences and drives business growth.
Tech PR is the strategic use of public relations to build awareness, credibility, and market influence for technology companies, products, executives, and services. It can include media outreach, press releases, thought leadership, analyst relations, product launch support, media training, content development, and communications planning. The goal is to make complex technology understandable and relevant to target audiences.
Talk with DPR Group about your communications goals and growth priorities.
Certification listed in DPR Group’s company credentials.
Certification listed in DPR Group’s company credentials.
Agency certification listed in DPR Group’s company credentials.
Share your communications goals with DPR Group to explore a strategic public relations and marketing program.
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