Build visibility, credibility, and market momentum with strategic public relations for IT companies. DPR Group helps technology businesses clarify complex offerings, reach relevant media, position executives as thought leaders, and support growth through integrated communications, content, analyst relations, and targeted editorial outreach across the United States and broader technology markets.
Integrated public relations support helps IT companies communicate clearly, earn attention, and strengthen credibility with important audiences.
DPR Group develops media lists, editorial calendars, targeted pitches, press releases, executive thought leadership, media training, monitoring, and outreach across technology, business, trade, broadcast, podcast, and digital publications.
Competitive research identifies how other companies position themselves, helping IT businesses clarify differentiated product messages, strengthen value propositions, and create communications that connect with relevant customers and markets.
Strategic communications support helps executives communicate effectively with customers, employees, strategic partners, and other stakeholders while aligning messaging, public relations, branding, and business objectives.
DPR Group coordinates launch timelines, analyst and influencer briefings, press releases, editor interviews, visual assets, virtual press tours, and coverage reporting to build awareness around technology products.
The team identifies relevant B2B industry analysts, arranges briefings, prepares presentations, and conducts executive practice sessions designed to strengthen market credibility with influential decision-makers.
DPR Group identifies speaking and award opportunities, interviews subject-matter experts, and develops content that demonstrates expertise through media placements, events, articles, and industry communications.
IT companies often need to explain complex products in ways that resonate with editors, analysts, customers, and business audiences. DPR Group combines high-tech industry expertise with strategic messaging, persistent editorial outreach, executive communications, and content development. The result is a coordinated public relations program designed to raise awareness, build credibility, support qualified lead generation, and position technology innovators for sustainable growth.
DPR Group has helped technology and business companies strengthen positioning, visibility, credibility, and growth communications.
DPR Group connects industry expertise with integrated public relations and marketing strategy.
Deep experience serving B2B software, technology, manufacturing, healthcare technology, and emerging technology companies.
Public relations, content, and strategic communications work together to support visibility, credibility, and qualified lead generation.
Established editorial outreach supports coverage across technology, business, trade, digital, broadcast, and podcast channels.
DPR Group has helped more than 50 companies position themselves for a profitable merger or buyout.
Experienced public relations and marketing specialists serve technology and business innovators.
Founder & CEO
Dan Demaree is the Founder and CEO of DPR Group, having established the company in 1998 to provide world-class public relations and marketing support to technology providers, manufacturers, and professional services companies. With over two decades of experience, Dan leads the agency's strategic direction, specializing in serving B2B software developers, supply chain and logistics companies, manufacturers, healthcare technology companies, clean technology companies, government contractors, and emerging technology companies. He holds a bachelor's degree from Winthrop College and a master's degree in technical and scientific communications from Miami University of Ohio. Dan is deeply committed to helping technology and business innovators build credibility, raise brand awareness, and achieve sustainable growth through integrated public relations and marketing strategies tailored to each client's unique goals.
Senior Marketing Consultant & Advisor
Jane Biddle serves as Senior Marketing Consultant and Advisor at DPR Group, bringing extensive experience as a chief marketing officer, industry analyst, and market strategist. She specializes in market strategy, product management, messaging, commercial planning, supply chain, manufacturing, international trade, and emerging technologies. Jane's broad expertise allows her to provide strategic guidance to DPR Group's diverse client base, helping technology and business companies refine their positioning and communications approach. Her deep understanding of complex industries, combined with her strategic insight, makes her an invaluable advisor to clients seeking to strengthen their market presence. Jane is dedicated to helping companies translate complex business and technical concepts into clear, compelling messaging that resonates with target audiences and drives business growth.
IT public relations can include strategic messaging, media list and editorial calendar development, proactive pitching, press release distribution, trade and technology publication placements, broadcast and podcast outreach, executive thought leadership, media training, media monitoring, and virtual press tours. The appropriate mix depends on the company’s goals, audience, products, market position, and available news or expertise.
Talk with DPR Group about your public relations and communications goals.
Certification listed by DPR Group in company credentials.
Certification listed by DPR Group in company credentials.
Certification listed by DPR Group in company credentials.
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