Social Media Strategy
DPR Group develops ongoing social media strategies aligned with brand and marketing goals, including persuasive value propositions, thematic campaigns, and content connected to media placements.
Discover how top social media public relations agencies build visibility, credibility, and meaningful audience engagement through strategic campaigns. DPR Group combines social media strategy, media relations, content development, and integrated marketing to help technology and business innovators strengthen their brands, support lead generation, and connect value propositions with the audiences that matter most across the United States and beyond.
Integrated social media and public relations support designed to strengthen visibility, credibility, engagement, and qualified lead generation.
DPR Group develops ongoing social media strategies aligned with brand and marketing goals, including persuasive value propositions, thematic campaigns, and content connected to media placements.
The team delivers company messages through editorial outreach, press releases, media placements, executive thought leadership, podcasts, broadcast opportunities, and industry publications.
DPR Group creates bylined articles, press releases, case studies, blogs, white papers, brochures, product sheets, and website content based on each client’s goals and value proposition.
Competitive research, strategic messaging, naming, branding, and industry surveys help clarify differentiated product communications and create customer-relevant value propositions.
Specialized partners support campaign planning, persona-targeted content, nurturing emails, paid advertising, SEO, PPC, A/B testing, and qualified-lead campaigns.
Trade show, conference, and special event support combines media outreach, editor invitations, event content, and live social media promotion or broadcasting.
Effective social media public relations connects compelling content with broader communications goals. DPR Group develops ongoing campaigns, persuasive value-proposition content, thematic programs, organic posts linked to media placements, and paid lead-generation campaigns. Its integrated approach helps technology and business innovators raise brand awareness, build credibility, drive valuable web traffic, and support qualified sales opportunities.
See how integrated public relations and marketing support helps technology and business companies strengthen market presence.
DPR Group combines high-tech industry knowledge with integrated social media, public relations, content, and marketing support.
Deep experience across software, manufacturing, logistics, healthcare technology, clean technology, and government contracting.
Social media campaigns connect with media relations, content development, messaging, and broader marketing strategies.
Established partnerships and client relationships span North America and Europe, supporting broad communications programs.
DPR Group has helped more than 50 companies position themselves for profitable mergers or buyouts.
Experienced communications leaders support technology and business innovators with strategic guidance.
Founder & CEO
Dan Demaree is the Founder and CEO of DPR Group, having established the company in 1998 to provide world-class public relations and marketing support to technology providers, manufacturers, and professional services companies. With over two decades of experience, Dan leads the agency's strategic direction, specializing in serving B2B software developers, supply chain and logistics companies, manufacturers, healthcare technology companies, clean technology companies, government contractors, and emerging technology companies. He holds a bachelor's degree from Winthrop College and a master's degree in technical and scientific communications from Miami University of Ohio. Dan is deeply committed to helping technology and business innovators build credibility, raise brand awareness, and achieve sustainable growth through integrated public relations and marketing strategies tailored to each client's unique goals.
Senior Marketing Consultant & Advisor
Jane Biddle serves as Senior Marketing Consultant and Advisor at DPR Group, bringing extensive experience as a chief marketing officer, industry analyst, and market strategist. She specializes in market strategy, product management, messaging, commercial planning, supply chain, manufacturing, international trade, and emerging technologies. Jane's broad expertise allows her to provide strategic guidance to DPR Group's diverse client base, helping technology and business companies refine their positioning and communications approach. Her deep understanding of complex industries, combined with her strategic insight, makes her an invaluable advisor to clients seeking to strengthen their market presence. Jane is dedicated to helping companies translate complex business and technical concepts into clear, compelling messaging that resonates with target audiences and drives business growth.
A social media public relations agency combines social media strategy with public relations, content, and communications planning. Services may include organic social content, thematic campaigns, paid lead-generation campaigns, media-related content, executive thought leadership, and messaging support. The goal is to strengthen brand visibility and credibility while connecting communications activity with broader marketing and business objectives.
Talk with DPR Group about your communications and marketing goals.
Certification listed by DPR Group in its company credentials.
Certification listed by DPR Group in its company credentials.
Certification listed by DPR Group in its company credentials.
Share your communications goals with DPR Group to explore an integrated social media public relations approach.
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