Public Relations
Reach target audiences through strategic media lists, editorial calendars, proactive pitching, press releases, trade and technology placements, podcasts, thought leadership, and media monitoring.
DPR Group helps B2B technology and SaaS brands build credibility, raise awareness, and generate qualified interest through integrated digital PR, content marketing, strategic communications, and thought leadership. With deep high-tech expertise and experience supporting innovators across the United States, the agency connects complex products and ideas with the audiences that matter most.
Integrated public relations, content, messaging, and marketing support designed for B2B technology and SaaS brands.
Reach target audiences through strategic media lists, editorial calendars, proactive pitching, press releases, trade and technology placements, podcasts, thought leadership, and media monitoring.
Create persuasive bylined articles, press releases, case studies, blogs, white papers, product materials, and website content grounded in your technology and value proposition.
Clarify differentiated product communications through competitive research, strategic positioning, naming, branding, and industry surveys that reflect customer priorities.
Coordinate launch planning, analyst and influencer briefings, editorial interviews, announcements, visual assets, virtual press tours, and coverage sharing for stronger market visibility.
Identify relevant B2B industry analysts, arrange briefings, prepare presentations, and coach executives to strengthen credibility with marketplace decision-makers.
Support campaign planning, persona-targeted content, nurturing emails, marketing-platform content, SEO, PPC, paid advertising, testing, and qualified-lead campaigns.
DPR Group combines public relations, content development, messaging, and digital marketing to help B2B technology and SaaS brands communicate with clarity. The team supports media outreach, executive thought leadership, analyst engagement, product launches, and qualified-lead campaigns, adapting strategy to each client’s goals, market, and technical offering. Its high-tech focus helps complex businesses earn attention and build lasting credibility.
See how integrated PR and marketing support helps technology and business companies strengthen market position.
Strategic communications expertise for technology and business innovators seeking meaningful market impact.
Deep specialization across B2B software, SaaS, manufacturing, logistics, healthcare technology, and emerging technologies.
Combine media relations, content, messaging, and marketing into coordinated programs built around business goals.
Established partnerships and client relationships span North America and Europe, supporting broad marketplace engagement.
DPR Group has represented privately held and publicly traded companies since its founding in 1998.
Experienced communications leaders helping technology companies build credibility and momentum.
Founder & CEO
Dan Demaree is the Founder and CEO of DPR Group, having established the company in 1998 to provide world-class public relations and marketing support to technology providers, manufacturers, and professional services companies. With over two decades of experience, Dan leads the agency's strategic direction, specializing in serving B2B software developers, supply chain and logistics companies, manufacturers, healthcare technology companies, clean technology companies, government contractors, and emerging technology companies. He holds a bachelor's degree from Winthrop College and a master's degree in technical and scientific communications from Miami University of Ohio. Dan is deeply committed to helping technology and business innovators build credibility, raise brand awareness, and achieve sustainable growth through integrated public relations and marketing strategies tailored to each client's unique goals.
Senior Marketing Consultant & Advisor
Jane Biddle serves as Senior Marketing Consultant and Advisor at DPR Group, bringing extensive experience as a chief marketing officer, industry analyst, and market strategist. She specializes in market strategy, product management, messaging, commercial planning, supply chain, manufacturing, international trade, and emerging technologies. Jane's broad expertise allows her to provide strategic guidance to DPR Group's diverse client base, helping technology and business companies refine their positioning and communications approach. Her deep understanding of complex industries, combined with her strategic insight, makes her an invaluable advisor to clients seeking to strengthen their market presence. Jane is dedicated to helping companies translate complex business and technical concepts into clear, compelling messaging that resonates with target audiences and drives business growth.
A B2B digital marketing agency helps businesses reach professional buyers through strategy, content, search, paid campaigns, email, social media, and lead-generation programs. For technology and SaaS brands, this may include persona-targeted content, marketing-platform support, SEO, PPC, nurturing emails, and campaigns aligned with the sales pipeline. DPR Group combines these digital capabilities with public relations and strategic communications.
Talk with DPR Group about your technology brand’s communications goals.
A listed DPR Group team certification in inbound marketing.
A listed DPR Group team certification in HubSpot marketing software.
A listed DPR Group agency certification from HubSpot.
Share your goals and learn how DPR Group can support your B2B technology or SaaS brand.
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