Public Relations
DPR Group delivers company messages to relevant editors and media outlets through media planning, proactive pitching, press releases, thought leadership, media training, monitoring, and editorial outreach.
Explore how DPR Group helps technology and business innovators build credibility, raise brand awareness, and reach target audiences through strategic public relations, content, and communications programs. For organizations in Albany, NY, its integrated approach connects media relations, thought leadership, messaging, and marketing support to strengthen market presence and support sustainable business growth.
Integrated PR, communications, content, and marketing support designed for technology and business innovators.
DPR Group delivers company messages to relevant editors and media outlets through media planning, proactive pitching, press releases, thought leadership, media training, monitoring, and editorial outreach.
Competitive research, strategic planning, naming, branding, and industry surveys help clarify a company’s value proposition and create differentiated, customer-relevant communications.
Support for communication between executives, customers, strategic partners, employees, and other stakeholders, with messaging and public relations planning aligned to business goals.
Persuasive bylined articles, press releases, case studies, blogs, white papers, tip sheets, brochures, product sheets, and website content support visibility and lead generation.
Launch planning includes timelines, analyst and influencer briefings, press materials, editor interviews, visual assets, virtual press tours, and coverage reporting.
DPR Group identifies relevant B2B analysts, arranges briefings, prepares presentations, and conducts executive practice sessions to strengthen marketplace credibility.
DPR Group combines media relationships, industry expertise, strategic messaging, and persistent editorial outreach to help technology and business companies gain meaningful visibility. Programs can support press coverage, executive thought leadership, content development, qualified leads, and stronger marketplace credibility. For organizations seeking PR support in Albany, NY, this integrated model connects public relations with broader communications and marketing objectives.
DPR Group has supported technology, manufacturing, healthcare technology, and business companies with integrated communications programs.
Integrated communications expertise for companies that need clearer positioning and stronger market visibility.
Deep experience across software, manufacturing, logistics, healthcare technology, government contracting, and emerging technologies.
Public relations, content, and marketing strategies work together to support visibility, credibility, and qualified leads.
Client relationships and partnerships span North America and Europe, supporting organizations seeking broader marketplace visibility.
DPR Group has helped more than 50 companies position themselves for a profitable merger or buyout.
Experienced PR and marketing leaders support complex business and technology communications.
Founder & CEO
Dan Demaree is the Founder and CEO of DPR Group, having established the company in 1998 to provide world-class public relations and marketing support to technology providers, manufacturers, and professional services companies. With over two decades of experience, Dan leads the agency's strategic direction, specializing in serving B2B software developers, supply chain and logistics companies, manufacturers, healthcare technology companies, clean technology companies, government contractors, and emerging technology companies. He holds a bachelor's degree from Winthrop College and a master's degree in technical and scientific communications from Miami University of Ohio. Dan is deeply committed to helping technology and business innovators build credibility, raise brand awareness, and achieve sustainable growth through integrated public relations and marketing strategies tailored to each client's unique goals.
Senior Marketing Consultant & Advisor
Jane Biddle serves as Senior Marketing Consultant and Advisor at DPR Group, bringing extensive experience as a chief marketing officer, industry analyst, and market strategist. She specializes in market strategy, product management, messaging, commercial planning, supply chain, manufacturing, international trade, and emerging technologies. Jane's broad expertise allows her to provide strategic guidance to DPR Group's diverse client base, helping technology and business companies refine their positioning and communications approach. Her deep understanding of complex industries, combined with her strategic insight, makes her an invaluable advisor to clients seeking to strengthen their market presence. Jane is dedicated to helping companies translate complex business and technical concepts into clear, compelling messaging that resonates with target audiences and drives business growth.
A public relations firm helps organizations communicate with target audiences through media relations, strategic messaging, press releases, thought leadership, content, and stakeholder communications. DPR Group also supports media training, monitoring, editorial outreach, analyst relations, social media, product launches, and events. The goal is to build credibility, raise brand awareness, and support business and marketing objectives.
Talk with DPR Group about your communications goals and market visibility needs.
A named HubSpot certification held by DPR Group staff.
A named HubSpot marketing software certification held by DPR Group staff.
A named HubSpot agency certification associated with DPR Group.
Share your communications goals with DPR Group to explore strategic public relations, content, and marketing support.
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