Digital Content Marketing
Plan and execute persona-targeted content, nurturing emails, paid campaigns, SEO, PPC, A/B testing, and qualified-lead programs that support healthcare technology growth.
DPR Group helps medical device and healthcare technology companies clarify complex value propositions, build credibility, and reach decision-makers through integrated marketing, content, public relations, and strategic communications. From product launches and media outreach to digital campaigns and thought leadership, the agency supports organizations seeking stronger visibility, qualified opportunities, and sustainable growth in the competitive U.S. medical technology marketplace.
Integrated marketing, communications, content, public relations, and launch support for medical device and healthcare technology companies.
Plan and execute persona-targeted content, nurturing emails, paid campaigns, SEO, PPC, A/B testing, and qualified-lead programs that support healthcare technology growth.
Research competitor positioning, clarify product value propositions, and develop differentiated messaging, branding, naming, and strategic communications for medical technology audiences.
Build visibility through media strategy, editorial outreach, press releases, trade and business placements, executive thought leadership, media training, and ongoing media monitoring.
Coordinate launch timelines, analyst and influencer briefings, press materials, executive interviews, visual assets, virtual press tours, and coverage reporting for new products.
Create bylined articles, case studies, white papers, blogs, product sheets, press releases, and website content based on each client’s technology and goals.
Identify relevant B2B analysts, arrange briefings, prepare presentations, and help executives communicate product value to influential marketplace decision-makers.
Medical device marketing requires more than explaining product features. DPR Group translates complex healthcare technology into clear, credible communications that resonate with customers, media, analysts, and business stakeholders. Integrated public relations, content, digital marketing, and launch support can raise awareness, strengthen credibility, generate qualified interest, and position executives as informed voices in the medical technology marketplace.
Explore how integrated communications help technology and healthcare innovators build visibility, credibility, and market opportunity.
DPR Group combines specialized technology knowledge with integrated communications built around your business objectives.
Experience serving healthcare technology companies alongside software, manufacturing, and emerging technology innovators.
Connect public relations, content, digital marketing, and strategic communications through one coordinated program.
Build trust with decision-makers through media outreach, analyst relations, thought leadership, and persuasive content.
More than 50 companies positioned for profitable merger or buyout, according to company history.
Experienced strategists guide complex technology and healthcare communications.
Founder & CEO
Dan Demaree is the Founder and CEO of DPR Group, having established the company in 1998 to provide world-class public relations and marketing support to technology providers, manufacturers, and professional services companies. With over two decades of experience, Dan leads the agency's strategic direction, specializing in serving B2B software developers, supply chain and logistics companies, manufacturers, healthcare technology companies, clean technology companies, government contractors, and emerging technology companies. He holds a bachelor's degree from Winthrop College and a master's degree in technical and scientific communications from Miami University of Ohio. Dan is deeply committed to helping technology and business innovators build credibility, raise brand awareness, and achieve sustainable growth through integrated public relations and marketing strategies tailored to each client's unique goals.
Senior Marketing Consultant & Advisor
Jane Biddle serves as Senior Marketing Consultant and Advisor at DPR Group, bringing extensive experience as a chief marketing officer, industry analyst, and market strategist. She specializes in market strategy, product management, messaging, commercial planning, supply chain, manufacturing, international trade, and emerging technologies. Jane's broad expertise allows her to provide strategic guidance to DPR Group's diverse client base, helping technology and business companies refine their positioning and communications approach. Her deep understanding of complex industries, combined with her strategic insight, makes her an invaluable advisor to clients seeking to strengthen their market presence. Jane is dedicated to helping companies translate complex business and technical concepts into clear, compelling messaging that resonates with target audiences and drives business growth.
Medical digital marketing uses online channels and targeted content to help healthcare, medical device, and health technology companies reach relevant audiences. Activities may include search engine optimization, paid advertising, email nurturing, marketing-platform content, social media, landing pages, and qualified-lead campaigns. Effective programs connect audience needs with clear, credible product messaging and measurable business objectives.
Talk with DPR Group about your product, audience, and communications goals.
Certification listed in DPR Group company credentials.
Certification listed in DPR Group company credentials.
Certification listed in DPR Group company credentials.
Share your marketing, public relations, or product launch goals and start a focused conversation with DPR Group.
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