Launch Strategy
DPR Group identifies and coordinates the components needed for a successful product launch, creating a structured plan aligned with the product, audience, market position, and communications goals.
Turn a new product into a market-ready story with coordinated launch planning, media outreach, analyst briefings, compelling content, and visual assets. DPR Group helps technology and business innovators build credibility, reach target audiences, and support growth through integrated public relations and marketing programs designed around each launch’s goals, audience, and competitive position.
Integrated launch support combines strategic planning, communications, content, media outreach, and digital promotion for product introductions.
DPR Group identifies and coordinates the components needed for a successful product launch, creating a structured plan aligned with the product, audience, market position, and communications goals.
The team develops press materials, builds editorial outreach, schedules interviews, and pursues coverage with trade, technology, business, broadcast, podcast, and digital media outlets.
DPR Group identifies relevant industry analysts and influencers, coordinates pre-launch briefings, prepares presentations, and helps executives communicate the product’s marketplace value.
High-quality press releases, graphics, flowcharts, photos, videos, and supporting content help explain the product clearly and give media and audiences useful launch resources.
Virtual press tours create focused opportunities for executives and subject-matter experts to present the product, answer questions, and build relationships with media contacts.
DPR Group forwards media coverage to the client, helping the team track launch visibility and understand how the product story is being received.
A strong product launch requires more than a press release. DPR Group coordinates messaging, analyst and influencer briefings, editorial interviews, visual assets, virtual press tours, and media follow-up so each element supports the broader story. With experience serving B2B technology and business innovators, the team helps establish credibility, strengthen awareness, and connect products with relevant audiences.
See how integrated communications can help technology and business companies introduce products with greater clarity and market visibility.
DPR Group combines public relations, content, and marketing expertise for complex product introductions.
Specialized experience supports B2B software, manufacturing, logistics, healthcare technology, clean technology, and emerging technology companies.
Public relations, content development, and marketing strategies work together to create a consistent product story across channels.
DPR Group has helped more than 50 companies position themselves for a profitable merger or buyout, according to its company history.
HubSpot certifications and agency certification support the team’s inbound marketing and marketing-platform knowledge.
Experienced leaders guide product launches, messaging, media outreach, and marketing strategy.
Founder & CEO
Dan Demaree is the Founder and CEO of DPR Group, having established the company in 1998 to provide world-class public relations and marketing support to technology providers, manufacturers, and professional services companies. With over two decades of experience, Dan leads the agency's strategic direction, specializing in serving B2B software developers, supply chain and logistics companies, manufacturers, healthcare technology companies, clean technology companies, government contractors, and emerging technology companies. He holds a bachelor's degree from Winthrop College and a master's degree in technical and scientific communications from Miami University of Ohio. Dan is deeply committed to helping technology and business innovators build credibility, raise brand awareness, and achieve sustainable growth through integrated public relations and marketing strategies tailored to each client's unique goals.
Senior Marketing Consultant & Advisor
Jane Biddle serves as Senior Marketing Consultant and Advisor at DPR Group, bringing extensive experience as a chief marketing officer, industry analyst, and market strategist. She specializes in market strategy, product management, messaging, commercial planning, supply chain, manufacturing, international trade, and emerging technologies. Jane's broad expertise allows her to provide strategic guidance to DPR Group's diverse client base, helping technology and business companies refine their positioning and communications approach. Her deep understanding of complex industries, combined with her strategic insight, makes her an invaluable advisor to clients seeking to strengthen their market presence. Jane is dedicated to helping companies translate complex business and technical concepts into clear, compelling messaging that resonates with target audiences and drives business growth.
Product launch marketing can include launch timeline development, analyst and influencer briefings, press release creation, third-party quotes when available, editorial interviews, product graphics and flowcharts, photos or video, virtual press tours, media outreach, and coverage follow-up. DPR Group coordinates these elements around the product, target audiences, market position, and launch objectives.
Talk with DPR Group about your product, audience, timing, and communications goals.
Named certification listed by DPR Group.
Named certification listed by DPR Group.
Named certification listed by DPR Group.
Share your product, audience, and launch objectives so DPR Group can discuss a focused marketing and communications approach.
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