Strategic Communications Agency: Public Relations

DPR Group helps technology and business innovators build credibility, raise brand awareness, and reach the audiences that matter through strategic public relations. From media relations and thought leadership to executive training and editorial outreach, our integrated approach turns complex ideas into compelling stories for print, digital, broadcast, podcast, trade, technology, and business media.

Public relations team planning media outreach and strategic communications for a technology company

Our Public Relations Services

Integrated public relations and communications support designed to strengthen visibility, credibility, and engagement for technology and business companies.

Media Relations

DPR Group develops media lists, editorial calendars, proactive pitches, press releases, follow-up outreach, and story placements across print, digital, broadcast, podcast, trade, technology, and business outlets.

Messaging Strategy

Competitive research, strategic public relations planning, messaging, naming, branding, and industry surveys help clarify differentiated value propositions and create customer-relevant communications.

Executive Thought Leadership

DPR Group positions executives as knowledgeable industry voices through thought leadership, media training, editorial opportunities, speaking engagements, and targeted communications support.

Content Development

Persuasive bylined articles, press releases, case studies, blogs, white papers, tip sheets, brochures, product sheets, and website content support visibility and lead generation.

Product Launches

Launch support coordinates timelines, analyst and influencer briefings, third-party quotes, graphics, interviews, visual assets, virtual press tours, and media coverage reporting.

Analyst Relations

DPR Group identifies relevant B2B industry analysts, arranges briefings, prepares presentations, and conducts executive practice sessions to strengthen marketplace credibility.

Integrated PR Expertise

Build Credibility Through Strategic PR

DPR Group combines media relationships, industry expertise, strategic messaging, and persistent editorial outreach to help technology and business companies become more visible and credible. Programs can support positive coverage, executive thought leadership, product launches, analyst briefings, and communications across print, digital, broadcast, podcast, trade, technology, and business outlets. Each approach is shaped around the client’s goals, audiences, and value proposition.

PR strategist developing media messaging and editorial outreach for a technology brand
Trusted By Innovators

PR Impact Stories

See how integrated public relations and marketing support helps technology and business companies strengthen market presence.

"It’s hard to imagine any other PR agency doing a better job than DPR Group. The DPR Group staff has the background and deep industry connections to be able to showcase FactoryEye as a premier provider of smart manufacturing solutions to our audience of mid-sized manufacturers. They are highly effective..."

Jonathan Kaplan

"The DPR Group team has worked seamlessly with TradeBeyond executives and our senior copywriter to reach and exceed the goals we set for this past year. We view their efforts as a key factor to showcasing TradeBeyond as the undisputed leader in global sourcing and supply chain SaaS solutions for..."

Lilian Bories

"DPR Group really understands our industry and the unique role InfinityQS plays in it. They provide both strategic guidance and tactical execution to deliver coverage in key trade publications and exposure with industry analysts and third-party influencers. The team is flexible and always willing to roll up their sleeves to..."

Greg Matranga

"It’s hard to imagine any other PR agency doing a better job than DPR Group. The DPR Group staff has the background and deep industry connections to be able to showcase FactoryEye as a premier provider of smart manufacturing solutions to our audience of mid-sized manufacturers. They are highly effective..."

Jonathan Kaplan

"The DPR Group team has worked seamlessly with TradeBeyond executives and our senior copywriter to reach and exceed the goals we set for this past year. We view their efforts as a key factor to showcasing TradeBeyond as the undisputed leader in global sourcing and supply chain SaaS solutions for..."

Lilian Bories

"DPR Group really understands our industry and the unique role InfinityQS plays in it. They provide both strategic guidance and tactical execution to deliver coverage in key trade publications and exposure with industry analysts and third-party influencers. The team is flexible and always willing to roll up their sleeves to..."

Greg Matranga

"It’s hard to imagine any other PR agency doing a better job than DPR Group. The DPR Group staff has the background and deep industry connections to be able to showcase FactoryEye as a premier provider of smart manufacturing solutions to our audience of mid-sized manufacturers. They are highly effective..."

Jonathan Kaplan

"The DPR Group team has worked seamlessly with TradeBeyond executives and our senior copywriter to reach and exceed the goals we set for this past year. We view their efforts as a key factor to showcasing TradeBeyond as the undisputed leader in global sourcing and supply chain SaaS solutions for..."

Lilian Bories

"DPR Group really understands our industry and the unique role InfinityQS plays in it. They provide both strategic guidance and tactical execution to deliver coverage in key trade publications and exposure with industry analysts and third-party influencers. The team is flexible and always willing to roll up their sleeves to..."

Greg Matranga
The DPR Group Difference

Why Choose DPR Group?

Strategic communications expertise for companies with complex products, markets, and growth goals.

Industry Expertise

Deep experience across software, manufacturing, logistics, healthcare technology, clean technology, and government contracting.

Integrated Programs

Media relations, content, messaging, and marketing strategies work together to support stronger communications outcomes.

Proven Track Record

DPR Group has helped more than 50 companies position themselves for a profitable merger or buyout.

Certified Capability

HubSpot certifications and inbound marketing expertise support connected public relations and content campaigns.

Meet The DPR Group Team

Experienced communications leaders serving technology and business innovators.

Portrait of Dan Demaree, Founder and CEO of DPR Group

Dan Demaree

Founder & CEO

Dan Demaree is the Founder and CEO of DPR Group, having established the company in 1998 to provide world-class public relations and marketing support to technology providers, manufacturers, and professional services companies. With over two decades of experience, Dan leads the agency's strategic direction, specializing in serving B2B software developers, supply chain and logistics companies, manufacturers, healthcare technology companies, clean technology companies, government contractors, and emerging technology companies. He holds a bachelor's degree from Winthrop College and a master's degree in technical and scientific communications from Miami University of Ohio. Dan is deeply committed to helping technology and business innovators build credibility, raise brand awareness, and achieve sustainable growth through integrated public relations and marketing strategies tailored to each client's unique goals.

Portrait of Jane Biddle, Senior Marketing Consultant and Advisor at DPR Group

Jane Biddle

Senior Marketing Consultant & Advisor

Jane Biddle serves as Senior Marketing Consultant and Advisor at DPR Group, bringing extensive experience as a chief marketing officer, industry analyst, and market strategist. She specializes in market strategy, product management, messaging, commercial planning, supply chain, manufacturing, international trade, and emerging technologies. Jane's broad expertise allows her to provide strategic guidance to DPR Group's diverse client base, helping technology and business companies refine their positioning and communications approach. Her deep understanding of complex industries, combined with her strategic insight, makes her an invaluable advisor to clients seeking to strengthen their market presence. Jane is dedicated to helping companies translate complex business and technical concepts into clear, compelling messaging that resonates with target audiences and drives business growth.

Frequently Asked Questions

What does a public relations agency do?

A public relations agency helps organizations communicate with target audiences through media relations, strategic messaging, content, executive thought leadership, and communications planning. DPR Group delivers company messages to editors and media outlets, develops press releases and editorial outreach, supports article and broadcast placements, and helps executives prepare for media, speaking, and analyst opportunities.

What public relations services does DPR Group provide?

Which industries does DPR Group serve?

How does DPR Group secure media coverage?

Can DPR Group help prepare executives for media interviews?

Does DPR Group support product launches?

Can public relations support lead generation?

Does DPR Group work with companies outside the United States?

Have More Public Relations Questions?

Talk with DPR Group about your communications goals and opportunities.

Certified Expertise

Awards and Recognition

HubSpot Inbound Certification credential

HubSpot Inbound Certification

Certification listed in DPR Group’s company credentials.

HubSpot Marketing Software Certification credential

HubSpot Marketing Software Certification

Certification listed in DPR Group’s company credentials.

HubSpot agency certification credential

HubSpot agency certification

Certification listed in DPR Group’s company credentials.

Start A Strategic PR Conversation

Share your communications goals, audiences, and business priorities so DPR Group can discuss a focused public relations approach.

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