Public Relations
DPR Group develops strategic media programs that connect company messages with editors and audiences across trade, technology, business, broadcast, podcast, print, and digital outlets.
DPR Group delivers integrated public relations, content marketing, and strategic communications for B2B technology innovators. From media outreach and thought leadership to product launches, analyst relations, and persuasive content, the agency helps software, manufacturing, healthcare technology, and emerging technology companies build credibility, raise awareness, and support sustainable growth across competitive markets.
Integrated PR, content, marketing, and communications support for technology companies seeking credibility, visibility, and growth.
DPR Group develops strategic media programs that connect company messages with editors and audiences across trade, technology, business, broadcast, podcast, print, and digital outlets.
The team creates bylined articles, press releases, case studies, blogs, white papers, tip sheets, brochures, product sheets, and website content tailored to each client’s value proposition.
Competitive research, product messaging, naming, branding, and industry surveys help clarify differentiated value propositions and make communications more customer-relevant.
DPR Group coordinates launch timelines, analyst and influencer briefings, press materials, editor interviews, visual assets, virtual press tours, and media coverage follow-up.
The agency identifies appropriate B2B industry analysts, arranges briefings, prepares presentations, and supports executive practice sessions to strengthen marketplace credibility.
Campaign planning, persona-targeted content, nurturing emails, SEO, PPC, paid advertising, A/B testing, and qualified-lead campaigns support measurable marketing outcomes.
DPR Group combines media relations, content development, messaging, digital marketing, and executive communications into coordinated programs for B2B technology companies. The approach is designed to make complex offerings easier to understand, place expert perspectives in relevant conversations, and support awareness, qualified demand, and long-term business growth across competitive technology markets.
DPR Group has supported technology and business companies with positioning, communications, visibility, and growth-focused marketing programs.
DPR Group brings specialized technology expertise to integrated public relations and marketing programs.
Deep experience supporting software, manufacturing, supply chain, healthcare technology, clean technology, and emerging technology companies.
Public relations, content, communications, and marketing strategies work together to create consistent market visibility and credibility.
Competitive research and industry knowledge help clarify differentiated messages for B2B decision-makers and target audiences.
The agency has helped more than 50 companies position themselves for a profitable merger or buyout.
Experienced PR, marketing, and communications specialists support technology innovators.
Founder & CEO
Dan Demaree is the Founder and CEO of DPR Group, having established the company in 1998 to provide world-class public relations and marketing support to technology providers, manufacturers, and professional services companies. With over two decades of experience, Dan leads the agency's strategic direction, specializing in serving B2B software developers, supply chain and logistics companies, manufacturers, healthcare technology companies, clean technology companies, government contractors, and emerging technology companies. He holds a bachelor's degree from Winthrop College and a master's degree in technical and scientific communications from Miami University of Ohio. Dan is deeply committed to helping technology and business innovators build credibility, raise brand awareness, and achieve sustainable growth through integrated public relations and marketing strategies tailored to each client's unique goals.
Senior Marketing Consultant & Advisor
Jane Biddle serves as Senior Marketing Consultant and Advisor at DPR Group, bringing extensive experience as a chief marketing officer, industry analyst, and market strategist. She specializes in market strategy, product management, messaging, commercial planning, supply chain, manufacturing, international trade, and emerging technologies. Jane's broad expertise allows her to provide strategic guidance to DPR Group's diverse client base, helping technology and business companies refine their positioning and communications approach. Her deep understanding of complex industries, combined with her strategic insight, makes her an invaluable advisor to clients seeking to strengthen their market presence. Jane is dedicated to helping companies translate complex business and technical concepts into clear, compelling messaging that resonates with target audiences and drives business growth.
A B2B technology PR agency helps companies communicate their value to business audiences, industry media, analysts, partners, and prospective customers. Services may include strategic messaging, media relations, press releases, thought leadership, executive communications, content development, product launches, analyst briefings, and digital marketing. DPR Group combines these capabilities to support technology and business innovators with integrated communications programs.
Talk with DPR Group about your technology company’s communications goals.
Certification listed in DPR Group credentials.
Certification listed in DPR Group credentials.
Agency certification listed in DPR Group credentials.
Share your communications objectives and learn how DPR Group can support your public relations, content, and marketing needs.
To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.
To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.