Public Relations
Reach target audiences through media list development, editorial calendars, proactive pitching, press releases, article placements, podcasts, executive thought leadership, and media monitoring.
Build meaningful visibility for your B2B brand with integrated digital PR, media relations, content development, and strategic communications. DPR Group helps technology and business companies earn coverage, strengthen credibility, create authoritative content, attract high-value web traffic, and support AI visibility through messaging designed for target audiences across the United States and broader markets.
Integrated B2B PR, content, messaging, analyst relations, and marketing support for technology and business companies.
Reach target audiences through media list development, editorial calendars, proactive pitching, press releases, article placements, podcasts, executive thought leadership, and media monitoring.
Create persuasive bylined articles, press releases, case studies, blogs, white papers, tip sheets, product materials, and website content aligned with business goals.
Clarify your value proposition through competitor research, strategic messaging, naming, branding, industry surveys, and customer-relevant product communications.
Coordinate launch planning, analyst and influencer briefings, press materials, executive interviews, visual assets, virtual press tours, and coverage distribution.
Build B2B marketplace credibility with analyst identification, briefing preparation, executive presentations, and practice sessions tailored to your strategic objectives.
Support visibility and lead generation through campaign planning, persona-targeted content, nurturing emails, SEO, PPC, A/B testing, and marketing-platform content.
DPR Group combines public relations, content development, competitive messaging, and digital marketing to help B2B companies communicate complex value clearly. The agency supports technology and business innovators with media outreach, thought leadership, authoritative content, and campaigns designed to build credibility, drive high-value web traffic, capture qualified leads, and improve how brands appear across search and AI-driven discovery.
See how integrated PR and marketing support helps technology and business companies strengthen market credibility.
Strategic communications expertise for B2B technology and business innovators.
Deep experience across software, manufacturing, logistics, healthcare technology, clean technology, and government contracting.
Connect media relations, content, messaging, and marketing campaigns around clear business and communications goals.
Build authority through executive thought leadership, analyst relations, editorial outreach, and customer-relevant content.
DPR Group has helped more than 50 companies position themselves for a profitable merger or buyout.
Experienced PR and marketing specialists serving B2B innovators.
Founder & CEO
Dan Demaree is the Founder and CEO of DPR Group, having established the company in 1998 to provide world-class public relations and marketing support to technology providers, manufacturers, and professional services companies. With over two decades of experience, Dan leads the agency's strategic direction, specializing in serving B2B software developers, supply chain and logistics companies, manufacturers, healthcare technology companies, clean technology companies, government contractors, and emerging technology companies. He holds a bachelor's degree from Winthrop College and a master's degree in technical and scientific communications from Miami University of Ohio. Dan is deeply committed to helping technology and business innovators build credibility, raise brand awareness, and achieve sustainable growth through integrated public relations and marketing strategies tailored to each client's unique goals.
Senior Marketing Consultant & Advisor
Jane Biddle serves as Senior Marketing Consultant and Advisor at DPR Group, bringing extensive experience as a chief marketing officer, industry analyst, and market strategist. She specializes in market strategy, product management, messaging, commercial planning, supply chain, manufacturing, international trade, and emerging technologies. Jane's broad expertise allows her to provide strategic guidance to DPR Group's diverse client base, helping technology and business companies refine their positioning and communications approach. Her deep understanding of complex industries, combined with her strategic insight, makes her an invaluable advisor to clients seeking to strengthen their market presence. Jane is dedicated to helping companies translate complex business and technical concepts into clear, compelling messaging that resonates with target audiences and drives business growth.
Digital PR for B2B companies uses strategic communications, media outreach, authoritative content, executive thought leadership, and digital marketing to build credibility and visibility. It can support coverage in trade, technology, and business publications, strengthen online discovery, attract high-value web traffic, and help qualified prospects understand a company’s products, services, and expertise.
Talk with DPR Group about coverage, content, links, and AI visibility.
Named certification held by DPR Group team members.
Named certification held by DPR Group team members.
Named agency certification held by DPR Group.
Share your communications goals with DPR Group and explore a tailored digital PR strategy.
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