Analyst Identification
DPR Group identifies influential B2B industry analysts whose expertise and audiences align with a client’s technology, market position, and communication objectives.
DPR Group helps B2B technology and business companies build meaningful relationships with influential industry analysts. From identifying the right analysts to arranging briefings, preparing presentations, and coaching executives, the agency strengthens marketplace credibility and supports clearer positioning. Its integrated public relations expertise serves organizations across the United States and broader North American and European markets.
Strategic analyst relations support designed to strengthen credibility, clarify positioning, and influence B2B marketplace decision-makers.
DPR Group identifies influential B2B industry analysts whose expertise and audiences align with a client’s technology, market position, and communication objectives.
The team arranges focused analyst briefings that give executives an opportunity to explain business direction, products, services, and differentiated value propositions.
DPR Group prepares clear, persuasive briefing presentations that translate complex technology and business information into relevant marketplace messages.
Executive practice sessions help spokespeople refine delivery, anticipate questions, and communicate confidently with influential B2B analysts.
Analyst relations work is aligned with broader public relations and marketing strategies to create consistent messaging across important business audiences.
Through informed analyst engagement, DPR Group helps companies strengthen credibility and influence marketplace decision-makers with focused communications.
Industry analysts can influence how B2B decision-makers understand companies, technologies, and market categories. DPR Group develops analyst relations programs around the right contacts, relevant briefings, strong presentations, and prepared executives. Its experience across software, manufacturing, supply chain and logistics, healthcare technology, clean technology, government contracting, and emerging technologies supports clear, credible communication for complex businesses.
See how strategic communications can help technology and business companies clarify value and strengthen marketplace credibility.
DPR Group combines analyst relations with deep B2B technology communications expertise.
Deep experience across software, manufacturing, logistics, healthcare technology, clean technology, and emerging technologies.
Analyst relations connects with public relations, content development, messaging, and broader marketing communications programs.
Briefing preparation and practice help leaders communicate complex business and technology ideas with confidence.
DPR Group has helped more than 50 companies position themselves for a profitable merger or buyout.
Experienced communications professionals support complex B2B technology and business stories.
Founder & CEO
Dan Demaree is the Founder and CEO of DPR Group, having established the company in 1998 to provide world-class public relations and marketing support to technology providers, manufacturers, and professional services companies. With over two decades of experience, Dan leads the agency's strategic direction, specializing in serving B2B software developers, supply chain and logistics companies, manufacturers, healthcare technology companies, clean technology companies, government contractors, and emerging technology companies. He holds a bachelor's degree from Winthrop College and a master's degree in technical and scientific communications from Miami University of Ohio. Dan is deeply committed to helping technology and business innovators build credibility, raise brand awareness, and achieve sustainable growth through integrated public relations and marketing strategies tailored to each client's unique goals.
Senior Marketing Consultant & Advisor
Jane Biddle serves as Senior Marketing Consultant and Advisor at DPR Group, bringing extensive experience as a chief marketing officer, industry analyst, and market strategist. She specializes in market strategy, product management, messaging, commercial planning, supply chain, manufacturing, international trade, and emerging technologies. Jane's broad expertise allows her to provide strategic guidance to DPR Group's diverse client base, helping technology and business companies refine their positioning and communications approach. Her deep understanding of complex industries, combined with her strategic insight, makes her an invaluable advisor to clients seeking to strengthen their market presence. Jane is dedicated to helping companies translate complex business and technical concepts into clear, compelling messaging that resonates with target audiences and drives business growth.
Analyst relations helps a company build and maintain productive relationships with industry analysts who influence B2B marketplace understanding and decisions. The work can include identifying relevant analysts, arranging briefings, preparing presentations, coaching executives, and aligning messages with broader communications goals. The objective is to improve how analysts understand a company, its offerings, and its position in the market.
Talk with DPR Group about your marketplace positioning and analyst engagement goals.
Certification listed by DPR Group.
Certification listed by DPR Group.
Certification listed by DPR Group.
Share your goals with DPR Group and discuss a focused approach to analyst engagement, executive preparation, and marketplace credibility.
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