Strategic PR and Publicity Services

DPR Group helps technology and business innovators raise brand awareness, build credibility, and reach target audiences through strategic public relations and publicity. From media pitching and press releases to executive thought leadership and analyst relations, integrated communications programs turn complex ideas into compelling stories that support visibility, qualified opportunities, and sustainable business growth across the United States.

PR professionals planning media outreach and reviewing communications materials

Our PR Publicity Services

Integrated public relations services designed to strengthen visibility, credibility, messaging, and market engagement for technology and business companies.

Public Relations

DPR Group develops media lists, editorial calendars, press releases, proactive pitches, executive thought leadership, media training, monitoring, and story placements across print, digital, broadcast, podcasts, and industry publications.

Messaging Research

Competitive research, strategic PR planning, naming, branding, messaging, and industry surveys help clarify differentiated value propositions and create communications that matter to customers and markets.

Content Development

Persuasive bylined articles, press releases, case studies, blogs, white papers, tip sheets, brochures, product sheets, and website content support visibility, business communications, and lead generation.

Product Launches

Launch support coordinates timelines, analyst and influencer briefings, press releases, editor interviews, visual assets, virtual press tours, and coverage reporting around important product announcements.

Analyst Relations

DPR Group identifies relevant B2B industry analysts, arranges briefings, prepares presentations, and conducts executive practice sessions to strengthen market credibility with influential decision-makers.

Speaking And Awards

The team identifies speaking engagements and industry award opportunities, conducts expert interviews, and supports nominations, trade shows, editor meetings, event media, and live social promotion.

Strategic Media Outreach

Turn Expertise Into Market Visibility

DPR Group combines industry expertise, strategic messaging, media relationships, and persistent editorial outreach to help companies communicate with the audiences that matter. Programs can include proactive pitching, press release distribution, thought leadership, media training, content development, and monitoring. The approach is especially suited to B2B technology, manufacturing, healthcare technology, clean technology, logistics, and business companies seeking stronger credibility and awareness.

Public relations strategist developing a media outreach plan
Trusted Communications Strategy

Visibility That Supports Growth

DPR Group helps innovators strengthen credibility, reach target markets, and support growth through integrated communications programs.

"DPR Group has been a trusted business partner providing expert public relations and marketing advice. DPR Group has secured tremendous positive media coverage for our firm, bringing visibility to our software and assisting our sales."

Felix Pekar

"In less than six months, DPR Group has helped Protech develop and launch a new website and successfully introduce Protech Cloud Business Solutions to the market. We truly value the expertise and services that the DPR Group team brings to the table and look forward to a long, successful relationship..."

Brian Bruffey
The DPR Group Difference

Why Choose DPR Group?

A specialized agency combining public relations, content, and marketing expertise for business and technology innovators.

Industry Expertise

Deep experience across software, manufacturing, logistics, healthcare technology, clean technology, and government contracting.

Integrated Programs

Media relations, content development, and communications strategies work together to support consistent market visibility.

Proven Track Record

DPR Group has helped more than 50 companies position themselves for a profitable merger or buyout.

Certified Capability

HubSpot certifications and agency training support informed inbound marketing and communications programs.

Meet The DPR Group Team

Experienced PR and marketing leaders help clients turn complex expertise into compelling market communications.

Portrait of Dan Demaree, Founder and CEO of DPR Group

Dan Demaree

Founder & CEO

Dan Demaree is the Founder and CEO of DPR Group, having established the company in 1998 to provide world-class public relations and marketing support to technology providers, manufacturers, and professional services companies. With over two decades of experience, Dan leads the agency's strategic direction, specializing in serving B2B software developers, supply chain and logistics companies, manufacturers, healthcare technology companies, clean technology companies, government contractors, and emerging technology companies. He holds a bachelor's degree from Winthrop College and a master's degree in technical and scientific communications from Miami University of Ohio. Dan is deeply committed to helping technology and business innovators build credibility, raise brand awareness, and achieve sustainable growth through integrated public relations and marketing strategies tailored to each client's unique goals.

Portrait of Jane Biddle, Senior Marketing Consultant and Advisor at DPR Group

Jane Biddle

Senior Marketing Consultant & Advisor

Jane Biddle serves as Senior Marketing Consultant and Advisor at DPR Group, bringing extensive experience as a chief marketing officer, industry analyst, and market strategist. She specializes in market strategy, product management, messaging, commercial planning, supply chain, manufacturing, international trade, and emerging technologies. Jane's broad expertise allows her to provide strategic guidance to DPR Group's diverse client base, helping technology and business companies refine their positioning and communications approach. Her deep understanding of complex industries, combined with her strategic insight, makes her an invaluable advisor to clients seeking to strengthen their market presence. Jane is dedicated to helping companies translate complex business and technical concepts into clear, compelling messaging that resonates with target audiences and drives business growth.

Frequently Asked Questions

What is PR vs publicity?

Public relations is the broader strategic discipline of managing communication and relationships with audiences, media, customers, employees, and other stakeholders. Publicity is one part of PR focused on earning attention and media coverage, such as articles, interviews, broadcasts, podcasts, or mentions. DPR Group combines publicity with messaging, content, executive thought leadership, media training, monitoring, and broader communications planning.

What does a public relations agency do?

How can PR help a technology company?

What types of media coverage can DPR Group pursue?

Does DPR Group provide press release writing and distribution?

Can DPR Group help with executive thought leadership?

Does DPR Group support product launches?

What industries does DPR Group serve?

Ready To Strengthen Your Market Presence?

Talk with DPR Group about communications priorities, media opportunities, and growth goals.

Certified Marketing Expertise

Awards and Recognition

HubSpot Inbound Certification badge

HubSpot Inbound Certification

Named certification held by DPR Group team members.

HubSpot Marketing Software Certification badge

HubSpot Marketing Software Certification

Named certification held by DPR Group team members.

HubSpot agency certification badge

HubSpot agency certification

Named agency certification held by DPR Group.

Build A Stronger Public Presence

Share your communications goals with DPR Group and explore a strategic PR and publicity program tailored to your organization.

Contact Us Today

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