Strategic Public Relations Counselor

DPR Group helps technology and business innovators clarify their message, earn credible media attention, and build lasting marketplace visibility. From strategic public relations planning and executive thought leadership to content development, analyst relations, and product launches, our integrated approach connects communications activity with business goals. Clients receive experienced counsel shaped by deep B2B industry knowledge and persistent editorial outreach.

Public relations counselor discussing strategic messaging with technology business executives

Our Public Relations Counselor Services

Integrated counsel for media visibility, strategic messaging, executive credibility, content, analyst relations, and business communications.

Public Relations

DPR Group develops media lists, editorial calendars, pitches, press releases, thought leadership, media training, monitoring, and virtual press tours for technology, business, and industrial clients.

Strategic Messaging

Competitive research and messaging clarify how products, services, and companies should communicate their differentiated value to customers, editors, and marketplace influencers.

Corporate Communications

Strengthen communication between executives, customers, strategic partners, employees, and other stakeholders through coordinated public relations planning and clear business messaging.

Content Development

Create bylined articles, press releases, case studies, blogs, white papers, tip sheets, brochures, product sheets, and website content aligned with business goals.

Analyst Relations

Identify relevant B2B industry analysts, arrange briefings, prepare presentations, and conduct executive practice sessions to strengthen market credibility with decision-makers.

Product Launches

Coordinate launch timelines, analyst and influencer briefings, press materials, editor interviews, visual assets, virtual press tours, and coverage reporting.

Strategic Communications

Turn Expertise Into Market Credibility

Public relations counseling helps businesses communicate with greater clarity, consistency, and authority. DPR Group combines industry expertise, strategic messaging, media relationships, content development, and persistent editorial outreach to support meaningful visibility. The team works with technology and business innovators across North America and Europe, helping executives become thought leaders while positioning companies, products, and services for stronger marketplace credibility.

PR counselor planning media outreach and executive communications
Trusted Communications Counsel

Client Success Stories

See how integrated public relations and marketing support helps innovators strengthen visibility, credibility, and growth.

"It’s hard to imagine any other PR agency doing a better job than DPR Group. The DPR Group staff has the background and deep industry connections to be able to showcase FactoryEye as a premier provider of smart manufacturing solutions to our audience of mid-sized manufacturers. They are highly effective..."

Jonathan Kaplan

"In less than six months, DPR Group has helped Protech develop and launch a new website and successfully introduce Protech Cloud Business Solutions to the market. We truly value the expertise and services that the DPR Group team brings to the table and look forward to a long, successful relationship..."

Brian Bruffey
The DPR Group Difference

Why Choose DPR Group?

Experienced counsel connects public relations strategy with the realities of complex B2B markets.

Industry Expertise

Deep knowledge across software, manufacturing, logistics, healthcare technology, clean technology, and government contracting.

Integrated Support

Media relations, content, messaging, and marketing work together as one coordinated communications program.

Proven Experience

DPR Group has represented privately held and publicly traded companies across North America and Europe.

Growth Focused

Programs are designed to raise awareness, build credibility, drive valuable traffic, and support qualified lead generation.

Meet The DPR Group Team

Experienced public relations and marketing leaders guide every client engagement.

Portrait of Dan Demaree, Founder and CEO of DPR Group

Dan Demaree

Founder & CEO

Dan Demaree is the Founder and CEO of DPR Group, having established the company in 1998 to provide world-class public relations and marketing support to technology providers, manufacturers, and professional services companies. With over two decades of experience, Dan leads the agency's strategic direction, specializing in serving B2B software developers, supply chain and logistics companies, manufacturers, healthcare technology companies, clean technology companies, government contractors, and emerging technology companies. He holds a bachelor's degree from Winthrop College and a master's degree in technical and scientific communications from Miami University of Ohio. Dan is deeply committed to helping technology and business innovators build credibility, raise brand awareness, and achieve sustainable growth through integrated public relations and marketing strategies tailored to each client's unique goals.

Portrait of Jane Biddle, Senior Marketing Consultant and Advisor at DPR Group

Jane Biddle

Senior Marketing Consultant & Advisor

Jane Biddle serves as Senior Marketing Consultant and Advisor at DPR Group, bringing extensive experience as a chief marketing officer, industry analyst, and market strategist. She specializes in market strategy, product management, messaging, commercial planning, supply chain, manufacturing, international trade, and emerging technologies. Jane's broad expertise allows her to provide strategic guidance to DPR Group's diverse client base, helping technology and business companies refine their positioning and communications approach. Her deep understanding of complex industries, combined with her strategic insight, makes her an invaluable advisor to clients seeking to strengthen their market presence. Jane is dedicated to helping companies translate complex business and technical concepts into clear, compelling messaging that resonates with target audiences and drives business growth.

Frequently Asked Questions

What does a public relations counselor do?

A public relations counselor helps organizations plan and manage communications with media, customers, employees, partners, analysts, and other stakeholders. Services may include strategic messaging, media outreach, press release development, executive thought leadership, media training, corporate communications, content creation, and reputation-building guidance. The objective is to communicate clearly, earn credible attention, and support broader business and marketing goals.

How can public relations help a technology company?

What industries does DPR Group serve?

Does DPR Group provide media relations support?

Can DPR Group help with product launches?

What is included in strategic messaging work?

Does DPR Group offer executive media training?

How does DPR Group measure public relations success?

Ready To Strengthen Your Communications?

Talk with DPR Group about your public relations and marketing goals.

Certified Marketing Expertise

Awards and Recognition

HubSpot Inbound Certification credential

HubSpot Inbound Certification

A certification listed among DPR Group’s credentials.

HubSpot Marketing Software Certification credential

HubSpot Marketing Software Certification

A certification listed among DPR Group’s credentials.

HubSpot agency certification credential

HubSpot agency certification

An agency certification listed among DPR Group’s credentials.

Start A Strategic Communications Conversation

Share your goals, audience, and communications challenges so DPR Group can discuss a focused path forward.

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