Public Relations
DPR Group develops media lists, editorial calendars, pitches, press releases, interviews, thought leadership, media training, monitoring, and virtual press tours to secure meaningful coverage.
DPR Group helps B2B technology and business innovators earn credible media coverage that builds trust, raises brand awareness, and supports pipeline growth. From strategic messaging and proactive pitching to thought leadership, podcasts, broadcast opportunities, and media monitoring, our integrated approach turns expertise and newsworthy stories into visibility that matters across competitive markets.
Integrated public relations and marketing services designed to turn expertise, launches, and company news into credible visibility.
DPR Group develops media lists, editorial calendars, pitches, press releases, interviews, thought leadership, media training, monitoring, and virtual press tours to secure meaningful coverage.
Competitive research, positioning, naming, branding, and industry surveys help clarify differentiated messages that make your company and value proposition easier to understand.
Bylined articles, case studies, white papers, blogs, press releases, product sheets, and website content give earned media campaigns strong, persuasive supporting assets.
Launch planning coordinates analyst briefings, editor interviews, press materials, third-party quotes when available, visual assets, virtual press tours, and coverage sharing.
DPR Group identifies relevant B2B industry analysts, arranges briefings, prepares presentations, and conducts executive practice sessions to strengthen marketplace credibility.
The team identifies speaking engagements and industry award opportunities, then interviews subject-matter experts to uncover compelling areas of expertise and authority.
Earned media gives prospective customers independent reasons to trust your company. DPR Group combines strategic messaging, industry expertise, editorial outreach, content development, and executive thought leadership to make complex B2B stories relevant to the right audiences. The result is stronger brand awareness, credible visibility, high-value web traffic, and qualified leads that support a healthier sales pipeline.
See how strategic communications can help technology and business companies strengthen credibility, visibility, and growth.
DPR Group connects public relations, content, and strategic communications to business goals.
Deep experience across B2B software, manufacturing, logistics, healthcare technology, clean technology, and government contracting.
Media relations, content development, messaging, and marketing work together instead of operating as disconnected activities.
DPR Group has helped more than 50 companies position themselves for a profitable merger or buyout.
HubSpot gold level reseller partnership and trained staff support content, inbound marketing, and lead-generation strategies.
Experienced communications leaders help innovators tell clearer, more credible stories.
Founder & CEO
Dan Demaree is the Founder and CEO of DPR Group, having established the company in 1998 to provide world-class public relations and marketing support to technology providers, manufacturers, and professional services companies. With over two decades of experience, Dan leads the agency's strategic direction, specializing in serving B2B software developers, supply chain and logistics companies, manufacturers, healthcare technology companies, clean technology companies, government contractors, and emerging technology companies. He holds a bachelor's degree from Winthrop College and a master's degree in technical and scientific communications from Miami University of Ohio. Dan is deeply committed to helping technology and business innovators build credibility, raise brand awareness, and achieve sustainable growth through integrated public relations and marketing strategies tailored to each client's unique goals.
Senior Marketing Consultant & Advisor
Jane Biddle serves as Senior Marketing Consultant and Advisor at DPR Group, bringing extensive experience as a chief marketing officer, industry analyst, and market strategist. She specializes in market strategy, product management, messaging, commercial planning, supply chain, manufacturing, international trade, and emerging technologies. Jane's broad expertise allows her to provide strategic guidance to DPR Group's diverse client base, helping technology and business companies refine their positioning and communications approach. Her deep understanding of complex industries, combined with her strategic insight, makes her an invaluable advisor to clients seeking to strengthen their market presence. Jane is dedicated to helping companies translate complex business and technical concepts into clear, compelling messaging that resonates with target audiences and drives business growth.
An example of earned media is an independent trade publication featuring your company, executive, product, or expertise in an article, interview, podcast, or broadcast segment. Unlike paid advertising, the coverage is editorially selected by the outlet. DPR Group supports opportunities such as bylined articles, editor interviews, thought leadership, product launch coverage, podcasts, and broadcast media placements.
Talk with DPR Group about turning expertise and company news into meaningful visibility.
A HubSpot certification held by DPR Group staff.
A HubSpot certification held by DPR Group staff.
An agency certification held by DPR Group.
Share your goals, audience, and communications priorities so DPR Group can discuss a focused earned media strategy.
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To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.