Explore how DPR Group supports technology and business innovators with strategic public relations, content marketing, corporate communications, media outreach, and brand-building campaigns. From executive thought leadership to product launches and digital marketing, the agency combines industry expertise with integrated communications strategies designed to build credibility, raise awareness, and support growth for companies seeking PR expertise in Madison, WI.
Integrated public relations, marketing, content, and communications support for technology and business innovators.
DPR Group develops media strategies, pitches stories, distributes press releases, supports thought leadership, provides media training, and pursues coverage across print, digital, broadcast, podcast, trade, technology, and business outlets.
Campaign planning, persona-targeted content, nurturing emails, paid advertising, SEO, PPC, A/B testing, and qualified-lead campaigns support measurable digital marketing and content results.
The team creates bylined articles, press releases, case studies, blogs, white papers, tip sheets, brochures, product sheets, and website content aligned with each client’s goals and value proposition.
DPR Group helps executives communicate effectively with customers, strategic partners, employees, and other stakeholders through strategic messaging and corporate communications activities.
Competitive research, messaging, naming, branding, and industry surveys help clarify differentiated product communications and create value propositions that resonate with customers.
The agency coordinates launch timelines, analyst and influencer briefings, press releases, editor interviews, visual assets, virtual press tours, and media coverage distribution.
DPR Group combines public relations, content development, digital marketing, and strategic communications to help technology and business innovators raise awareness, build credibility, drive high-value web traffic, and capture qualified leads. For organizations evaluating PR support in Madison, WI, the agency offers industry-specific experience across technology, manufacturing, healthcare technology, clean technology, government contracting, and emerging technologies.
DPR Group has helped companies build credibility, raise awareness, and position themselves for business growth.
Strategic communications expertise for companies with complex products, markets, and growth objectives.
Deep knowledge across software, manufacturing, logistics, healthcare technology, clean technology, and government contracting.
Public relations, content, marketing, and communications strategies work together to support consistent brand growth.
DPR Group has represented privately held and publicly traded companies across North America and Europe.
HubSpot gold level reseller partnership and staff training support inbound marketing and content campaigns.
Experienced leaders guiding strategic public relations and marketing programs.
Founder & CEO
Dan Demaree is the Founder and CEO of DPR Group, having established the company in 1998 to provide world-class public relations and marketing support to technology providers, manufacturers, and professional services companies. With over two decades of experience, Dan leads the agency's strategic direction, specializing in serving B2B software developers, supply chain and logistics companies, manufacturers, healthcare technology companies, clean technology companies, government contractors, and emerging technology companies. He holds a bachelor's degree from Winthrop College and a master's degree in technical and scientific communications from Miami University of Ohio. Dan is deeply committed to helping technology and business innovators build credibility, raise brand awareness, and achieve sustainable growth through integrated public relations and marketing strategies tailored to each client's unique goals.
Senior Marketing Consultant & Advisor
Jane Biddle serves as Senior Marketing Consultant and Advisor at DPR Group, bringing extensive experience as a chief marketing officer, industry analyst, and market strategist. She specializes in market strategy, product management, messaging, commercial planning, supply chain, manufacturing, international trade, and emerging technologies. Jane's broad expertise allows her to provide strategic guidance to DPR Group's diverse client base, helping technology and business companies refine their positioning and communications approach. Her deep understanding of complex industries, combined with her strategic insight, makes her an invaluable advisor to clients seeking to strengthen their market presence. Jane is dedicated to helping companies translate complex business and technical concepts into clear, compelling messaging that resonates with target audiences and drives business growth.
PR firms may provide media relations, strategic public relations planning, press release distribution, editorial pitching, thought leadership, media training, communications strategy, content development, social media, digital marketing, and product launch support. DPR Group also offers competitive research, messaging, industry analyst relations, trade show support, and event promotion for technology and business companies.
Discuss your communications goals with the DPR Group team.
A HubSpot certification held by DPR Group staff.
A HubSpot marketing software certification held by DPR Group staff.
A HubSpot agency certification held by DPR Group.
Share your objectives and learn how DPR Group’s public relations, content, and marketing capabilities may support your organization.
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