Competitive Research
Review how competitors position themselves, describe their offerings, and communicate product value to identify opportunities for a more differentiated name.
Build a clearer, more compelling name with a structured workshop informed by competitive research, audience insights, and strategic messaging. DPR Group helps technology and business companies explore naming directions, clarify value propositions, and develop brand language that supports awareness, credibility, and growth. The process connects creative thinking with practical market positioning for names designed to resonate.
Explore a structured approach to naming, competitive research, messaging, and brand positioning for technology and business companies.
Review how competitors position themselves, describe their offerings, and communicate product value to identify opportunities for a more differentiated name.
Develop naming directions aligned with your company, products, services, audience, and broader business goals while keeping the intended value proposition clear.
Translate naming concepts into customer-relevant messages that clarify what your company offers and help strengthen brand awareness and credibility.
A strong name should do more than sound distinctive. DPR Group combines competitive research, messaging expertise, and knowledge of technology and business markets to help clarify your value proposition and shape naming directions that support broader communications goals. The workshop can provide a practical foundation for brand positioning, content development, public relations, and future marketing campaigns.
See how strategic communications help technology and business companies strengthen positioning, credibility, and market visibility.
Bring experienced public relations and marketing strategists into your naming conversation.
Deep experience supporting B2B technology, manufacturing, logistics, healthcare technology, and emerging technology companies.
Connect naming with public relations, content development, strategic communications, and broader marketing objectives.
Use competitive research and customer-relevant messaging to identify clearer opportunities for differentiation.
Since 1998, DPR Group has supported technology and business companies with strategic communications services.
Experienced strategists help turn complex offerings into clear, compelling market messages.
Founder & CEO
Dan Demaree is the Founder and CEO of DPR Group, having established the company in 1998 to provide world-class public relations and marketing support to technology providers, manufacturers, and professional services companies. With over two decades of experience, Dan leads the agency's strategic direction, specializing in serving B2B software developers, supply chain and logistics companies, manufacturers, healthcare technology companies, clean technology companies, government contractors, and emerging technology companies. He holds a bachelor's degree from Winthrop College and a master's degree in technical and scientific communications from Miami University of Ohio. Dan is deeply committed to helping technology and business innovators build credibility, raise brand awareness, and achieve sustainable growth through integrated public relations and marketing strategies tailored to each client's unique goals.
Senior Marketing Consultant & Advisor
Jane Biddle serves as Senior Marketing Consultant and Advisor at DPR Group, bringing extensive experience as a chief marketing officer, industry analyst, and market strategist. She specializes in market strategy, product management, messaging, commercial planning, supply chain, manufacturing, international trade, and emerging technologies. Jane's broad expertise allows her to provide strategic guidance to DPR Group's diverse client base, helping technology and business companies refine their positioning and communications approach. Her deep understanding of complex industries, combined with her strategic insight, makes her an invaluable advisor to clients seeking to strengthen their market presence. Jane is dedicated to helping companies translate complex business and technical concepts into clear, compelling messaging that resonates with target audiences and drives business growth.
A naming workshop is a structured strategic session focused on developing and evaluating names for a company, product, service, or brand. It can include competitive research, audience considerations, value-proposition discussions, naming directions, and messaging exploration. The goal is to connect creative naming ideas with clear market positioning and broader communications objectives.
Talk with DPR Group about your naming and messaging goals.
DPR Group credential in inbound marketing practices.
DPR Group credential in HubSpot marketing software.
DPR Group agency certification from HubSpot.
Share your naming challenge and goals so DPR Group can discuss a strategic next step.
To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.
To help us assist you faster, please include the reason for your message so the relevant team can reach out as soon as possible.