Public Relations
DPR Group develops strategic media programs for healthcare software companies, including pitching, press releases, trade coverage, thought leadership, media training, monitoring, and podcast or broadcast opportunities.
DPR Group helps healthcare software and Health IT companies build credibility, raise awareness, and connect with decision-makers through strategic public relations, content, and marketing. From healthcare SaaS product launches to executive thought leadership, our integrated approach translates complex technology into compelling stories that support visibility, qualified engagement, and sustainable business growth.
Integrated public relations and marketing services designed to clarify, promote, and grow healthcare software brands.
DPR Group develops strategic media programs for healthcare software companies, including pitching, press releases, trade coverage, thought leadership, media training, monitoring, and podcast or broadcast opportunities.
The team creates bylined articles, case studies, blogs, white papers, press releases, product sheets, and website content that explain complex healthcare technology clearly and persuasively.
Competitive research and messaging services help Health IT and healthcare SaaS companies differentiate their products, clarify value propositions, and communicate in ways relevant to customers and markets.
DPR Group supports persona-targeted campaigns, nurturing emails, SEO, PPC, paid advertising, A/B testing, and marketing-platform content for measurable digital and lead-generation programs.
The agency identifies relevant business-to-business industry analysts, coordinates briefings, prepares presentations, and helps executives practice communications that strengthen marketplace credibility.
DPR Group coordinates healthcare software launches through launch planning, analyst and influencer briefings, media interviews, press materials, visual assets, virtual press tours, and coverage follow-up.
Healthcare software buyers, partners, and media need clear reasons to understand and trust a product. DPR Group combines healthcare technology expertise with public relations, content development, messaging, and marketing support to turn complex capabilities into credible communications. Programs can support product visibility, executive thought leadership, qualified engagement, and stronger positioning across the healthcare technology marketplace.
See how integrated communications support technology companies seeking stronger visibility, credibility, and market positioning.
A technology-focused agency connecting healthcare expertise with integrated communications strategy.
Deep specialization in healthcare technology alongside B2B software, emerging technology, and other complex industries.
Public relations, content, digital marketing, and communications strategies work together to support consistent brand growth.
DPR Group helps companies and executives build credibility with media, analysts, customers, and strategic stakeholders.
The agency has helped more than 50 companies position themselves for a profitable merger or buyout.
Experienced PR and marketing advisors for technology innovators.
Founder & CEO
Dan Demaree is the Founder and CEO of DPR Group, having established the company in 1998 to provide world-class public relations and marketing support to technology providers, manufacturers, and professional services companies. With over two decades of experience, Dan leads the agency's strategic direction, specializing in serving B2B software developers, supply chain and logistics companies, manufacturers, healthcare technology companies, clean technology companies, government contractors, and emerging technology companies. He holds a bachelor's degree from Winthrop College and a master's degree in technical and scientific communications from Miami University of Ohio. Dan is deeply committed to helping technology and business innovators build credibility, raise brand awareness, and achieve sustainable growth through integrated public relations and marketing strategies tailored to each client's unique goals.
Senior Marketing Consultant & Advisor
Jane Biddle serves as Senior Marketing Consultant and Advisor at DPR Group, bringing extensive experience as a chief marketing officer, industry analyst, and market strategist. She specializes in market strategy, product management, messaging, commercial planning, supply chain, manufacturing, international trade, and emerging technologies. Jane's broad expertise allows her to provide strategic guidance to DPR Group's diverse client base, helping technology and business companies refine their positioning and communications approach. Her deep understanding of complex industries, combined with her strategic insight, makes her an invaluable advisor to clients seeking to strengthen their market presence. Jane is dedicated to helping companies translate complex business and technical concepts into clear, compelling messaging that resonates with target audiences and drives business growth.
A healthcare software PR agency helps Health IT and healthcare SaaS companies communicate their value to relevant audiences. Services may include media relations, press release development, thought leadership, executive media training, content creation, analyst relations, product launch support, and digital campaigns. The goal is to make complex healthcare technology understandable while building credibility, visibility, and qualified engagement.
Talk with DPR Group about your healthcare software communications goals.
Certification held by DPR Group team members.
Certification held by DPR Group team members.
Agency certification listed for DPR Group.
Tell DPR Group about your healthcare technology, audience, and communications goals to explore a tailored PR and marketing program.
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