DPR Group helps emerging technology companies launch with clarity, reach the right media, and build credibility with analysts and decision-makers. From strategic messaging and press outreach to product launches and executive thought leadership, integrated communications programs turn complex innovations into compelling stories that support awareness, qualified interest, and sustainable growth across technology markets.
Integrated public relations and marketing support for emerging technology companies, from positioning and content to launches, media, and analyst relations.
DPR Group develops strategic messaging, media lists, editorial calendars, proactive pitches, press releases, thought leadership, media training, and outreach across print, digital, broadcast, podcast, trade, technology, and business outlets.
Plan and coordinate product launches with timelines, analyst and influencer briefings, press releases, executive interviews, visual assets, virtual press tours, and coverage follow-up designed around the launch objectives.
Identify relevant B2B industry analysts, arrange briefings, prepare presentations, and conduct executive practice sessions to help emerging technology companies strengthen market credibility with decision-makers.
Support communication between executives, customers, strategic partners, employees, and other stakeholders through strategic public relations planning, messaging, naming, branding, and industry surveys.
Research competitor positioning and product messages, then clarify differentiated value propositions through competitive research, strategic messaging, naming, branding, and industry surveys.
Create bylined articles, press releases, case studies, blogs, white papers, tip sheets, brochures, product sheets, and website content based on each company’s goals, technology, and value proposition.
Emerging technology companies need more than announcements; they need a clear market story that earns attention and builds confidence. DPR Group combines high-tech industry expertise with media relations, analyst briefings, content development, executive communications, and launch planning. The approach helps translate complex products into persuasive messages for technology, business, and industry audiences while supporting brand awareness and qualified interest.
See how integrated public relations and marketing support can help technology companies clarify their stories and strengthen market presence.
DPR Group connects high-tech expertise with integrated communications built around each company’s goals.
Deep specialization across B2B software, emerging technologies, manufacturing, healthcare technology, and related high-tech industries.
Combine public relations, content development, corporate communications, and marketing strategies within one coordinated program.
Build credibility with media, analysts, executives, and decision-makers through clear messaging and persistent editorial outreach.
DPR Group has helped more than 50 companies position themselves for a profitable merger or buyout.
Experienced strategists help innovators communicate complex ideas with confidence.
Founder & CEO
Dan Demaree is the Founder and CEO of DPR Group, having established the company in 1998 to provide world-class public relations and marketing support to technology providers, manufacturers, and professional services companies. With over two decades of experience, Dan leads the agency's strategic direction, specializing in serving B2B software developers, supply chain and logistics companies, manufacturers, healthcare technology companies, clean technology companies, government contractors, and emerging technology companies. He holds a bachelor's degree from Winthrop College and a master's degree in technical and scientific communications from Miami University of Ohio. Dan is deeply committed to helping technology and business innovators build credibility, raise brand awareness, and achieve sustainable growth through integrated public relations and marketing strategies tailored to each client's unique goals.
Senior Marketing Consultant & Advisor
Jane Biddle serves as Senior Marketing Consultant and Advisor at DPR Group, bringing extensive experience as a chief marketing officer, industry analyst, and market strategist. She specializes in market strategy, product management, messaging, commercial planning, supply chain, manufacturing, international trade, and emerging technologies. Jane's broad expertise allows her to provide strategic guidance to DPR Group's diverse client base, helping technology and business companies refine their positioning and communications approach. Her deep understanding of complex industries, combined with her strategic insight, makes her an invaluable advisor to clients seeking to strengthen their market presence. Jane is dedicated to helping companies translate complex business and technical concepts into clear, compelling messaging that resonates with target audiences and drives business growth.
DPR Group provides strategic public relations planning, messaging, media list and editorial calendar development, proactive pitching, press release distribution, article placements, broadcast and podcast story placements, executive thought leadership, media training, media monitoring, and virtual press tours. Programs are tailored to the company, technology, audience, and communications objectives.
Talk with DPR Group about your launch, media, analyst, or communications goals.
Certification held by DPR Group team members.
Certification held by DPR Group team members.
Agency certification held by DPR Group.
Share your communications priorities with DPR Group to explore a strategic public relations and marketing program.
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