Security Technology PR Agency

DPR Group helps security technology companies build credibility, raise brand awareness, and reach decision-makers through integrated public relations, content, and marketing programs. From strategic messaging and media relations to analyst briefings, thought leadership, and product launches, the agency translates complex technology into compelling stories that support growth across the U.S. market.

PR professionals discussing security technology messaging and media strategy

Our Security Technology PR Services

Integrated communications services help security technology companies clarify their message, build credibility, and reach influential audiences.

Public Relations

DPR Group develops media strategies, pitches editors, distributes press releases, supports thought leadership, and pursues coverage across technology, business, trade, broadcast, and podcast outlets.

Messaging Research

Competitive research, strategic planning, naming, branding, and industry surveys help security technology companies clarify differentiated product messages and communicate their value effectively.

Content Development

The team creates bylined articles, case studies, blogs, white papers, press releases, product materials, and website content that explain complex security offerings clearly.

Digital Marketing

Campaign planning, persona-targeted content, email nurturing, SEO, PPC, paid advertising, A/B testing, and qualified-lead campaigns support measurable marketing and pipeline goals.

Analyst Relations

DPR Group identifies relevant B2B industry analysts, arranges briefings, prepares presentations, and conducts executive practice sessions to strengthen market credibility.

Product Launches

Launch support coordinates messaging, analyst and influencer briefings, media interviews, press materials, visual assets, virtual press tours, and coverage reporting.

Strategic Technology Communications

Make Complex Security Technology Matter

Security products often solve sophisticated problems that are difficult to explain quickly. DPR Group combines high-tech industry expertise with media relations, content development, strategic messaging, and marketing support to make your value proposition clear. The agency helps U.S. security technology companies build credibility, attract qualified attention, and position executives as trusted voices in a competitive marketplace.

Strategist presenting security technology communications plan
Trusted By Innovators

Client Growth Stories

DPR Group has helped technology and business companies strengthen visibility, credibility, and growth positioning.

"The DPR Group team has worked seamlessly with TradeBeyond executives and our senior copywriter to reach and exceed the goals we set for this past year. We view their efforts as a key factor to showcasing TradeBeyond as the undisputed leader in global sourcing and supply chain SaaS solutions for..."

Lilian Bories

"At this point in time, Hermes has a well-established brand throughout Europe, but the company does not have the same level of name recognition in North America. So we decided to partner with DPR Group to let U.S. retailers know about the full range of e-commerce services Hermes offers for..."

Uwe Bald
The DPR Group Difference

Why Choose DPR Group?

DPR Group brings integrated communications expertise to complex technology markets.

Technology Expertise

Deep experience spans software, manufacturing, healthcare technology, government contracting, and emerging technologies.

Integrated Programs

PR, content, marketing, and communications strategies work together to support stronger brand and pipeline outcomes.

Media Relationships

Established editorial outreach supports stories across technology, business, trade, broadcast, podcast, and digital media.

Proven Track Record

DPR Group has helped more than 50 companies position themselves for a profitable merger or buyout.

Meet The DPR Group Team

Experienced communications strategists help technology companies tell clearer, stronger stories.

Portrait of Dan Demaree, Founder and CEO of DPR Group

Dan Demaree

Founder & CEO

Dan Demaree is the Founder and CEO of DPR Group, having established the company in 1998 to provide world-class public relations and marketing support to technology providers, manufacturers, and professional services companies. With over two decades of experience, Dan leads the agency's strategic direction, specializing in serving B2B software developers, supply chain and logistics companies, manufacturers, healthcare technology companies, clean technology companies, government contractors, and emerging technology companies. He holds a bachelor's degree from Winthrop College and a master's degree in technical and scientific communications from Miami University of Ohio. Dan is deeply committed to helping technology and business innovators build credibility, raise brand awareness, and achieve sustainable growth through integrated public relations and marketing strategies tailored to each client's unique goals.

Portrait of Jane Biddle, Senior Marketing Consultant and Advisor at DPR Group

Jane Biddle

Senior Marketing Consultant & Advisor

Jane Biddle serves as Senior Marketing Consultant and Advisor at DPR Group, bringing extensive experience as a chief marketing officer, industry analyst, and market strategist. She specializes in market strategy, product management, messaging, commercial planning, supply chain, manufacturing, international trade, and emerging technologies. Jane's broad expertise allows her to provide strategic guidance to DPR Group's diverse client base, helping technology and business companies refine their positioning and communications approach. Her deep understanding of complex industries, combined with her strategic insight, makes her an invaluable advisor to clients seeking to strengthen their market presence. Jane is dedicated to helping companies translate complex business and technical concepts into clear, compelling messaging that resonates with target audiences and drives business growth.

Frequently Asked Questions

What does PR mean in security?

PR in security refers to public relations for security technology companies and organizations. It includes shaping strategic messages, explaining complex products, building relationships with journalists and analysts, securing relevant media coverage, supporting executive thought leadership, and strengthening credibility with buyers and stakeholders. Effective security PR translates technical capabilities and business value into clear stories for target audiences.

What does a security technology PR agency do?

Can DPR Group explain complex security products?

What types of media can security technology PR reach?

Does security technology PR include thought leadership?

Can DPR Group support a security product launch?

Does DPR Group offer analyst relations for security technology companies?

How does DPR Group measure the success of a PR campaign?

Have More Security PR Questions?

Talk with DPR Group about your communications goals and technology story.

Certified Marketing Expertise

Awards and Recognition

HubSpot Inbound Certification credential

HubSpot Inbound Certification

A certification listed in DPR Group’s company credentials.

HubSpot Marketing Software Certification credential

HubSpot Marketing Software Certification

A certification listed in DPR Group’s company credentials.

HubSpot agency certification credential

HubSpot agency certification

An agency certification listed in DPR Group’s company credentials.

Build A Stronger Security Technology Story

Share your communications goals with DPR Group and explore an integrated PR and marketing approach.

Contact Us Today

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